SF ADHD Coach provides ADHD, AuDHD, Business, and Executive Coaching for neurodivergent adults (ADHD, Autistic, and AuDHD) in the San Francisco Bay Area and beyond. I specialize in working with women in tech, entrepreneurs, new moms, and creatives.
I’ve coached neurodivergent professionals in leadership, product, design, marketing, sales, and engineering roles at companies including Disney, Google, Meta, Uber, and Salesforce.
My approach is collaborative and highly personalized—it begins and ends with your unique formula for success. I can help you understand how your brain works, uncover your strengths, clarify what matters most, and start taking aligned, sustainable action.
I’m Caitlin O’Brient Bauer (she/her), an advanced certified professional ADHD Coach trained by the ADD Coach Academy (ADDCA), PCAC certified (PAAC), AuDHDer (Autistic + ADHD), entrepreneur, speaker, mental health advocate, & ICF member.
I was diagnosed ADHD at 8 and late-diagnosed Autistic. Finding genuine interest in my first love, the theatre, helped me to start engaging my strengths and grow beyond the limitations of my “condition.” I earned a BFA in Musical Theatre from the University of Miami (Go Canes!) and worked professionally as a performer before founding and running a digital marketing and web design agency for over a decade.
I began to feel the pull toward a career change before my daughter was born in late 2019. But it was the overlap of early motherhood and a global pandemic that finally forced me to slow down. That unexpected pause created space I might not have otherwise claimed—to reflect, recalibrate, and reimagine my path. It led me to ADHD coaching, where I’ve been able to integrate my lived experience as an AuDHD adult, my entrepreneurial background, and my love of human connection into work that feels both sustainable and meaningful.
Three years into my coaching practice (and motherhood), I went through a period of deep neurodivergent (AuDHD) burnout—something I hadn’t yet identified, but had unknowingly pushed through for years. Recovery wasn’t linear, but it reshaped my understanding of capacity, sustainability, and self-trust. That experience deepened my commitment to coaching in ways that honor the nervous system, affirm neurodivergent identity, and center authenticity over performance.
As a coach and multiply neurodivergent (Autistic + ADHD) person, I value having an honest, kind, and fiercely compassionate partner to navigate the ups and downs of the neurodivergent journey. I strive to create a safe, non-judgmental space for exploration and connection, so that you can begin to unmask and start living a more authentic life.
