Sally hails from a small town in northern Indiana. After earning a degree in marketing and management from Indiana University, with minors in psychology and sociology, she headed to Purdue University to begin her career. During her tenure at Purdue, Sally continued her education, earning an MBA and an MS focused on Agribusiness.
A career that began in managing USDA grants, shifted to leading the marketing and public relations efforts for the Indiana wine industry. Sally led the rebranding of Indiana wine, encouraging consumers to “Taste the Experience,” bringing the wine to the people. Her most significant impact on the wine industry was the creation and implementation of the Vintage Indiana Wine & Food Festival in downtown Indianapolis.
The yearly event draws over 10,000 people to experience Indiana wine and food. Sally was honored with the Keystone Award for Best Event from the Public Relations Society (PRSA), Hoosier Chapter and received the Lt. Governor’s VISTA Award in Professional Achievement for dedication to the tourism profession. Sally is also a certified wine judge and has judged at international competitions throughout the U.S.
After their children were born, Sally happily took several years to focus on Lily and Chris and help maintain a work/life balance for the family. Throughout their early years, she became a certified Kindermusik teacher (she’s a former flute player and drum major) and spent a few years teaching preschool. Her volunteer efforts are as varied as her interests, ranging from chairing the school auction and the NC State University Arboretum Gala to being on the board of the Inter-Faith Food Shuttle.
Most recently, Sally has built her own ADHD + Executive Function coaching business. She helps clients ranging in age from high school to adult. Her mission is to encourage clients to – “Work with your brain, not against it.” Sally has a deep passion for helping others, reducing the stigma around mental health, and offering a safe, judgment-free space for those she works with. One of her favorite quotes is “Be curious, not judgmental.” She is certified through the ADD Coach Academy (ADDCA), the International Coaching Federation (ICF) and Smart, but Scattered with P. Dawson and R. Guare. Sally is also a registered yoga teacher (RYT-200) and certified in k-12 mindfulness through Mindful Schools.
